Path 2023
- by Barbora Mikulášová
This year I could call it "How to get out of trouble and total loss of motivation". Fortunately, I've experienced it in the past, so I'm a Master at it and I can walk in it. Yeah, sure, Nikko B. is alive and kicking! I disappeared from social media for 5 months, crawled into a den and pondered. It was quite a struggle, and still is.
I've had it in my head for a long time that I want to write this article. I asked myself: what should it be for and for whom? Will anyone be interested? We've probably all gone through some difficult period when something, or everything, fell apart. And it's nice to support each other, isn't it.
At the beginning of September, I was at Dyzajn Market for the first time only as a guest. And I have to say that I enjoyed it a lot. It was beautiful and I was just walking around, enjoying the sun and hanging out with old buddies from the industry. At that time, I had already decided to continue with the company and start the whole thing again. What preceded it?
And the fest fell on me. For the last 10 years, I have practically devoted myself only to my work. It was a big struggle to get the whole thing moving, and also that it bore fruit and prospered. I started under unfavorable conditions, when life was a broken set. Work, earn money, get the family out of debt, do something interesting - that seemed like the easiest and most important step at the time.
This spring, after more than a year of fighting, I fired the entire coordinated team. I stayed here alone like Dracula in my 200m2 castle, and I alternate between the positions of production, dispatch, boss and assistant. The last time I was without part-time workers was probably in 2014. So I somehow drove a basal traffic and pondered whether it made any sense at all.
Can I get it moving again? And do I even want to go through it again? These points were running through my head:
1) If I want to continue, increase traffic again and recruit people. But there are no people on the market who can do it, training for production is needed for more than 2 years, with constant control. Can I lead a team better? I learned my lesson and do I even want it?
2) Developing and expanding operations without money and with debts is no fun. Will it even work? My son aptly remarked: Mom, the business has paid off handsomely. You started with debts, you toiled for 10 years, you didn't have time for me, and now you're in the same situation as at the beginning :-D He meant it as a forum, we're partners. But there is something about it. Life, well.
3) There are clouds and clouds on the cosmetics market. Will people even be interested in our cosmetics? Is there even a chance for it to pay for itself these days? No investment, no capital...
4) Cosmetic business, presentation, socky....telling people to go out instead of promotion. But at the same time, people want to learn about the product somehow
5) And anyway, I don't really have much of a relationship with cosmetics....I can't tell people that our product is the only right one or produce quantities of products
5) I lack expertise - doctor, use it somehow
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Jééé, já blogy moc nečtu a tudíž mi úplně uniklo, že se vloni moc nedařilo a že řešíte, co dál. Takže teď mi spadl opravdu velký kámen ze srdce… protože Hrubián, to je prostě můj milášek! Už jsem koupila spousty mýdel spousty firem, máme docela spotřebu. Ale ta vaše jsou pro mne fakt na prvním místě, těm se opravdu zatím nic nevyrovnalo… Ostatní mýdla nemám potřebu chodit očichávat, zatímco čekají na svůj úděl v šuplíku :-) uf uf uf, tak držím palce, ať firmu znova rozjedete!